Marketing Fiction

I run into people all the time who want to write a novel, kind of like this recent Doonesbury cartoon…

Doonesbury by Garry Trudeau

The ironic thing is that the vast majority of books published every year are non-fiction. The difference is so stark, that 95% of all income made in the publishing industry is derived from non-fiction books. The reason? Non-fiction books are much easier to market and to parlay into other income. Non-fiction authors can hold seminars on their topic, create ancillary products, do consulting, plus a whole lot more.  It’s hard to adapt fiction to other products other than maybe cinema, and your novel doesn’t likely need any marketing help by that point!

So what’s a budding fiction writer to do?  Recently, Michael Hyatt shared three keys to marketing fiction that I’ve been thinking about:

  1. Identity: Definition, Message, and Consistency.  Authors need to focus on a genre and be able to concisely explain what their angle is. I think I’m doing that with my tag line of “a passion for telling imaginative stories resonating with universal truths”.
  2. Assets: Access, Connection, and Baselines. This is about how authors connect with their readers. I do this via my blog, facebook, and so on. He goes on to talk about creating as vivid a world online as authors do in their books. I’m not sure I’m doing that.  Yet.
  3. Community: Engagement, Development, and Consistency.  This is about how authors champion their offerings to the world and how well and consistently they do it. I feel like I need to step it up a little in this regard.

If I could ask your help, would you please take a look at Hyatt’s post and then give me some feedback on what I could do to take my marketing up a notch? You can respond via email at or by commenting on this post.

Thanks! EDC

About EDC

EDC is an award-winning author with a passion for telling imaginative stories resonating with universal truths. His latest novel, Runaway, is a futuristic action/adventure inspired by the book of Philemon. EDC was born in Georgia, growing up in the suburbs of Atlanta, where he now lives with his wife, Amy, and daughter, Emma. Besides writing and being employed as an analyst in the airline industry, he has worked as a volunteer with youth, church planting, and Compassion International. He enjoys landscape gardening, listening to alternative rock, and playing the swordfight game on Wii Sports Resort.
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