Can Authors Use Groupon?

I’m sure everyone by now has heard of Groupon, the creative offspring of marketing and social networking. In a nutshell, a retailer submits the idea for a coupon, members (i.e. the “Group”) vote if it is a good idea or not, and if it passes muster, the coupon is released as a daily deal.

Usually Groupon coupons are two-for-one type deals for restaurants or other attractions, but recently a movie company used it to drive their marketing to a whole new level. Cinemablend reported recently the producers of The Lincoln Lawyer (sorry I won’t link to a product if I don’t know it) used a Groupon deal to boost its number of viewers by nearly 200,000.  Only 40,000 showed up to actually see the movie, but of those, 89% said they wouldn’t have seen the film otherwise.

As a stubbornly independent author, I’m always looking for great ways to cheaply market my work. I’m wondering if Groupon might be an avenue for me and other like-minded artists? I took a look at the site and saw a magazine subscription, but no novels, so I’m unsure if it would be something that might work.

Have you ever used Groupon? Do you know of any novels sold off Groupon? Would you consider purchasing a novel off a Groupon deal?


About EDC

EDC is an award-winning author with a passion for telling imaginative stories resonating with universal truths. His latest novel, Runaway, is a futuristic action/adventure inspired by the book of Philemon. EDC was born in Georgia, growing up in the suburbs of Atlanta, where he now lives with his wife, Amy, and daughter, Emma. Besides writing and being employed as an analyst in the airline industry, he has worked as a volunteer with youth, church planting, and Compassion International. He enjoys landscape gardening, listening to alternative rock, and playing the swordfight game on Wii Sports Resort.
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